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Well done search engine optimisation, often called SEO for short, is designed to allow websites to show up in search results when people look for products rather than simply company names. The idea is that people looking for things online will be able to discover a business website with virtually no prior understanding of the business or its name. You can find all manner of tricks and methods which fall under SEO, however the good sustainable methods (also sometimes called "white hat SEO") are based around the perception of making your website easier for search engine to read and understand, meaning they rank you higher in searches for appropriately relevant terms.

It really is not uncommon to decide to outsource SEO to external marketing agencies as well as other companies, but you can find far too many dodgy types available who like to take companies seeking SEO - especially local and small businesses - for a really expensive ride. How then does one actually go about finding a great, honest and legitimate search engine marketer?

It's actually incredibly easy to seek out a decent SEO agency online. Go to a search engine like Google or Bing and type in "SEO agency." Ignoring the paid advertisements at the top, whichever firm has landed at the very best of the search results are what you want - they must be great at SEO or their very own website would not be so high in the natural listings!

To narrow things down a bit, you can try extending your search. Say you are living in Essex and want a local agency - just type in "SEO agency Essex." Or maybe if your web page is specialised and you want particular help with it you can add your industry or site type - "SEO tourism" or "SEO eCommerce" for example. This can be a great way to locate niche SEO agencies who have specialist expertise in your field.

Sometimes SEO agencies (or at least people claiming to be SEO agencies) try to solicit companies by sending them emails or submitting contact forms with various enticements and offers. However if you see something like this come in then it is best to ignore it - if a company which supposedly specialises in search engine optimisation is reduced to spamming inboxes to get business rather than, say, doing quality SEO so their very own website ranks highly and people can find them anyway, chances are they aren't good. The same is true of SEO services advertised on paid advertisements at the very best of internet search engines or on banner ads on other sites. If their search marketing is any good, why are they having to pay for their placements?

Another thing to keep in mind is to steer well clear of the SEO agency that promises you "top position for x keywords" or something similar. Virtually all modern internet search engines used personalised searching, meaning that everybody sees web pages in slightly different ranking positions determined by their personal search history. Absolute rankings are a thing of the past, any anyone claiming to deliver this sort of service is lying through their teeth. Modern SEO will use sustainable "white hat" techniques so that you can bring useful traffic to your web page, not use exploits and dodgy tricks, that will constantly get them slapped by search engine updates like Google's infamous Panda and Penguin algorithm changes.

Once you've found an SEO company that looks mostly all right you are going to need to ask them some questions before you decide to leap into their services. And additionally the usual checks like existing client list and testimonials, it really is an excellent idea to talk to someone directly on the telephone or even in person.